American Eagle recently debuted their Fall 2017 campaign with the assistance from an inspiring cast of millennial influencers which included NBA rising star Brandon Ingram.
The New American Jean, a collection of denim including new fits, washes, and fabrications, is made to move without compromising design. As a recognized leading denim destination, the American Eagle Outfitters’ back-to-school collection marks its largest denim offering yet, with a range of 15 fits for women and 11 for men that hit stores and online July 8th.
Each cast member adds their own personal style to the Fall 2017 back-to-school collection and the brand’s advanced denim — The New American Jean. The updated jean collection, which sets new standards in style, fit, comfort and wash, is made for this generation and how they move and create.
New fits and styles for fall include five rises in the best-selling Jegging, new destroyed washes and the brand’s interpretation of the Tom Girl and Mom Jean for women. For men, the brand debuts extended black denim, slimmer fits and an expanded assortment of its popular flex denim.
“We are continuously evolving our technology to represent a new standard in denim,” comments Chad Kessler, American Eagle Outfitters Global Brand President. “With fit, quality, and value top of mind, we hope our jeans can inspire this generation to make their mark through creativity and self-expression.”