On November 9, Former soccer star David Beckham and skincare brand Biotherm Homme crafted a unique experience to help launch their new campaign for the Force Supreme line. Popular influencers, journalist, and bloggers gathered at the Waterhouse in Shanghai to take part in the #StoryOfMyLife experience.
With its captivating message, “The story of my life is written on my skin. But don’t expect to read it on my face,” the campaign captures what many men feel daily. Active and successful guys don’t want to show their age on their skin.
That’s where the Force Supreme line comes in. It offers an everyday solution to fighting signs of aging. The #StoryOfMyLife campaign treats skincare as a celebration, instead of a burden.
While Beckham shared his skincare story on stage, guests revealed some of their skincare stories inside a private animation box. Also, because of the campaign’s ink element, attendees were invited tell their skincare stories in ink. They were given the option to temporarily customize their sneakers, iPhone cases, or skin by four leading artists in China.
“We’re bringing the height of skincare tech together with digital-goes-real experience, to turn around the age-old concept that your life story is written on your face,” says David Fridevski, Biotherm General Manager
The partnership between Beckham and Biotherm Homme is set on rewriting men’s grooming and disrupting the industry.
The Force Supreme line is exclusively sold online in the United States at http://www.biotherm-usa.com