Foot Locker is going mobile.
The iconic footwear retailer introduced its first mobile application this week, giving their customers another way to experience their brand. The app, available for both iOS and Android devices, will allow users to view upcoming sneaker release dates, and see which Foot Locker locations will be carrying those releases.
In addition, the app introduces Shoemoji, which is exactly what you think it is. Based on the popular emojis that have made their way into everyone’s text message threads, Shoemoji gives users of the Foot Locker app a new way to express their love for sneakers.
In addition to Shoemoji, the five main features of the app are the Release Calendar, Store Locator, Launch Locator, Shop, and VIP.
“We are very excited to introduce our first smartphone application,” said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. “We know how important phones are in our customers’ lives and we always want to offer them a premium experience with Foot Locker wherever they may be. We believe that the Foot Locker App, along with the introduction of Shoemoji, is another great way for us to provide that experience.”
The app is expected to be updated regularly with new features.
Photos of Shoemoji below.