Move over David Beckham, and Cristiano Ronaldo, New York Rangers star goalie Henrik Lundqvist is the latest athlete to join the Bodywear apparel business. Henrik recently announced his fresh collaboration with Swedish bodywear brand Bread & Boxers. The fashion-forward goalie will be the face of Bread & Boxers on a series of projects that will include capsule collections and special editions.
I’m excited to move into the creative side of fashion, where ideas and personal style come to life,” said Lundqvist. I always wanted to be involved in building a brand, but the right opportunity hadn’t presented itself until now. The line is beautiful and comfortable — essential, really — which is what attracted me to Bread & Boxers. I wore the products and loved them. It’s that simple.” – H. Lundqvist