Houston Rockets’ superstar James Harden had Christmas in October this week.
At least that’s what it seemed like when he shared an Instagram photo of the Adidas brand gifting him with an array of new shoes. After saying adios to Nike and hello to Adidas, Harden was welcomed to the team with a truckload of new swag for his closet.
On Thursday, Adidas announced that their endorsement deal with Harden was official via their Adidas basketball Instagram account. Understandably, the Rockets’ guard is clearly excited about his new partnership as you can see through his Instagram posts, captioning “The wait is over!!!!…Lets go!” and “#Swag! #TeamAdidas.” Harden is also excited about having his opinion being heard within the brand. He has a voice in everything that goes on in regards to the way he is marketed. “I have a voice that can and will be heard. I have a pretty strong voice, whether it’s designing my shoe, designing my clothing, just everything, everything that the brand has to offer. I’ll definitely voice my opinion,” said Harden.
Can’t wait to see how Harden plans on growing his brand with Adidas and to see him rocking his new footwear on the court.
— adidas Basketball (@adidasHoops) October 1, 2015