Adidas just threw the best sneaker launch event to date.
We were invited to Houston, Texas this past weekend to witness the Launch of NBA star James Harden’s Adidas Harden Vol. 1 signature shoe, his very first with the brand.
Adidas went all out for their 200-millon dollar man, holding an exclusive unveiling in a warehouse featuring very modern technology and design. The event included a fashion show (for accompanying Harden Vol.1 apparel collection,) guest DJ, and dope performances by recording artist Travis Scott, Young Thug, and Slim Thug. “It’s LIT!”
The Harden Vol 1 Launch event was a memorable experience. Most importantly the shoes look fantastic, they’re not your average basketball sneaker that can only be worn on the court. The Harden Vol 1’s are aesthetically pleasing, its clean silhouette and contrast of patterns pairs easily with fashion pieces like tapered jeans and a crisp button up shirt.
Rap Artist Nipsey Hustle, YG, and Adidas own JR Duperrier were spotted courtside at Harden’s first regular season game vs. L.A. Lakers wearing the Harden Vol. 1’s.
Are you a fan of the shoe? Harden Vol. 1 hits stores December 3rd at a set price of $140. Experience the launch event from our visuals below.