GAP INC. has found their slugger, his name is Matt Kemp… Los Angeles Dodgers centerfielder with a cool and hip swagger.
The prestigious fashion brand has selected Matt as the face of their Fall 2014 campaign for Gap Outlet stores. This partnership makes Kemp the first male celebrity to be included in Gap’s marketing push. WWD had the opportunity to chat with Matt as they were on sight for his first shoot of the fashion ad campaign.
“This is pretty big, everybody used to say that baseball players can’t dress and athletes can’t dress. You know, a lot of athletes now are trying to prove everybody wrong, though there are some athletes that try too hard and try to do over-the-top things. But me, I try to be simple and just make whatever I’m wearing look good.”– Matt Kemp
Check out some behind-the-scenes photos below from Matt’s photo shoot for Gap Outlets. Click to read his brief Q&A with WWD.
photos via WWD.com