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NBA Dwyane Wade Partners With Naked Underwear, Set To Launch Wade Collection in 2016

Undies!

Written by Shirley J in Athletes Fashion,Dwyane Wade,News on Jul 13th 2015

dwayne-wade-gabrielle-union-versace-tuxedo-met-gala-2015
via Instagram @DwyaneWade

 
We’ve seen Dwayne Wade, 33, strut his stuff from the streets to the lock room, while looking dapper from head to toe- but what lies beneath?

Thanks to his wife actress Gabrielle Union, he’s completely Naked.. Hold on, it’s not what you think. The NBA star has taken a liken to the underwear line, Naked, to the point where he even reached out to the brand looking to collaborate.

“His wife brought him a pair of Naked underwear. He put it on and that’s what began the whole process. He put it on and took a selfie, sent it to his manager and said, “Find this company.” – Carole Hochman , CEO of Naked Brand Group (NAKD).

Wade is joining Naked’s advisory board, and has been named creative director for their 2016 Wade signature collection of innerwear for men and boys. He also will lead the company’s “Role Models” campaign.

Wade had this to say about his new collaboration:

“What you wear underneath is the foundation for how you look and feel. Naked is taking inner wear to the next level and I look forward to helping them build the brand and the business.”

Naked Underwear is made from cotton and cotton blends that retail from $28 to $38.

Dwyane Wade on his collaboration with Naked:

When I first discovered Naked, I immediately loved the brand name as well as the fit and feel of the underwear, I am very excited to partner with a brand that celebrates individuality and authenticity. What you wear underneath is the foundation for how you look and feel. Naked is taking innerwear to the next level and I look forward to helping them build the brand and the business.”

Dwyane Wade and Carole Hochman (PRNewsFoto/Naked Brand Group, Inc.)

Dwyane Wade and Carole Hochman (PRNewsFoto/Naked Brand Group, Inc.)

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