The fashion forward baller is set to release an exclusive mens collection with Barneys New York. The high-end fashion retailer announced their partnership with Russell to consumers through social media channels and their official website.
Russell and Barneys have collaborated on a collection dubbed XO Exclusively Ours. The set carries more than 60 labels like Marcelo Burlon County of Milan, Selima Optique, Nike Jordan, WANT Les Essentiels de la Vie, Naked & Famous, Limoland, Globe-Trotter, and Del Toro–all pieces designed with Russell’s creative input. The collection will be available at Barneys stores and Barneys.com mid July.
Russell will also take over the @Barneysman Instagram feed on June 28, where he will be sharing some of his biggest moments from Paris Fashion Week.
Is Russell’s passion for fashion really being acknowledged with this collaboration? or is Barney’s using Russell’s celebrity to drive sales? What do you guys think?
Sketch from Russell Westbrook x Barneys for Nike.
photos via Barneys New York