This past week we attended a preview event in NYC to get a first-look at NFL star Odell Beckham Jr’s first sneaker in collaboration with Nike.
The preview event was held at the newly opened Sneakeasy Pop-up shop located in NYC’s financial district. The temporary space showcases what’s next in NIKE and Jordan sneakers while giving the sneakerheads a one of a kind shopping experience.
OBJ’s lifestyle sneaker, the Special Field Air Force-1 (retail price $160) features a bold yellow colorway which was inspired by the NYC yellow cab, the yellow shade can also be tied to Odell’s alma mater, Louisiana State University.
Odell spoke more about this opportunity to collaborate with Nike, shoe inspiration, and how to style his SF-AF1 kicks at the Sneakeasy event.
Check out photos from the evening below.
A woven label on the tongue of each SF AF-1 Mid carries an “OBJ” word mark. And further OBJ embellishment appears on the shoe’s straps. One shares the longitude and latitude of his birth city, Baton Rouge, while the other details those markers for his home field, Metlife Stadium. Nods to his social media bio, position and jersey number are also clear. via NIKE
Photos by Mike Law