Swiss luxury watchmaker IWC Schaffhausen recently announced NBA superstar Carmelo Anthony as a friend of the brand. To celebrate their recent partnership, IWC featured Carmelo in a special film edition of their IWC Globetrotter series, a source for men who seek out the most unique attractions in the world. In this exquisite short film, Melo showcases some of his favorite spots in Manhattan, while expressing his passion for fashion, and fascination with watches.
“Throughout his career both on and off the court, Mr Anthony shares core ideals with IWC, be it his dedication, highly technical prowess or passion for outstanding design. He is an individual that truly embodies the spirit of ‘Engineered for Excellence’.” – IWC Brand President Gianfranco D’Attis