The NFL star receiver is featured alongside supermodels Chanel Iman and Chrissy Teigan for the ad campaign project, which is set to debut this week.
This will be the first of many Gap Factory ventures staring Victor Cruz, the pro baller will serve as an ‘global ambassador’ for the brand.
Victor unfortunately suffered a season-ending knee injury against the Philadelphia Eagles Oct. 12, but collaborations like this show the extension of his brand. “His popularity and brand essence won’t change because of this injury. If anything it will continue to add to his portfolio,” said Amondo Redmond, Gap Inc.’s global director of strategy and content.
Victor Cruz on athletes breaking in fashion:
“It’s definitely difficult for NFL athletes to break into certain areas of fashion. I feel like I’ve done a good job,”
Starting October 21th Victor’s face will be everywhere! he will feature in 15 different Gap Factory print ads running in prestigious magazines, as well as online ads and Gap Factory’s 350 global stores.
photos via adweek