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SWATCH Unveils New Times Square NYC Store

SWATCH NYC

Written by Jrich in Events,News on May 4th 2016

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The highlight of our evening last night: multicolored, fun-looking watches and beautiful models.

We were on-hand for Swiss-label Swatch’s Times Square flagship unveiling. The amazing new space is in the heart of Times Square and intended to provide shoppers with the ultimate interactive experience.

We got a good feel for the “Store experience” at the launch party as staff engaged with us throughout the evening, allowing us to try out watches from the brand’s latest collection: POP, a range of interchangeable watches with bold striking colors.
 
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Photos by Mike Law

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