The exclusive American fashion brand has become the global sponsor for the FC Barcelona football team.
Thom Browne will design the Football Club’s official off-field uniforms, providing them with iconic tailored looks. Led by the eponymous designer, Browne rose to prominence in menswear due to his creative runway presentations and modernization of the classic men’s suit. He is known for his ability to shrink the proportions of classic suit separates, giving his pieces an eccentric look that can only be pulled off by the most daring purveyors of style. The three-time CDFA Menswear Designer of the Year is slated to work alongside the storied Barcelona-based team for the next three seasons.
Browne is excited about this new venture. He understands that uniformity on and off the field can provide the athletes with the cohesion needed to perform as a team, but he hopes that the conformity can reach beyond the realms of the playing field. In a recent statement, he declared “The image of the players in the uniforms show true confidence and individuality that will inspire the youth of today.” The designer recognizes the impact that sports and world-class athletes have on the population. The court or field definitely has a pertinent effect on society, proving to be a larger runway than the typical fashion catwalk.
This isn’t Browne’s first foray into the world of athletics. Many sports fans were introduced to T.B.’s unique styling through the instantly-iconic shrunken grey suits that were made famous by Lebron James and his former Cav’s teammates during their recent playoff run. We’ll find out later in the summer, when the 2018-2019 season kicks off, if he’ll go with a design similar to that of the Ohio Players’ or if he’ll switch things up for the Spanish Footballers. All in all, we are certainly looking forward to seeing what he has up his shrunken sleeves.
… fc barcelona x thom browne … thom browne is proud to announce the brand’s partnership with professional soccer club, fc barcelona. beginning with the 2018-2019 season, and spanning the course of three years, thom browne will be the official provider of the team’s off-field tailored and formal wear uniforms during the champions league and la liga away matches. #thombrowne #fcbarcelona