I’ve become a big fan of apparel Brand Van Heusen, ‘Institute of style’ campaign since they brought football into the mix, as NFL legends aka Professors Steve Young and Jerry Rice help young men, put some swagger in their style, with formal fashion choices. I applaud Van Heusen efforts to get more young men interested in fashion by including sports. One of the institutes recent graduates was Detroit Lions roaring quarterback Matthew Stafford, as I saw his style being revamped before my eyes in detailed print ads in some of my favorite fashion magazines, more slim fits and polished suiting for Mr. Stafford. Yesterday Van Heusen unveiled their latest project, a humorous video in collaboration with Funny Or die(comedy video website ) as Professors Steve Young and Jerry rice put Matthew Stafford to the test, directing him in helping a man named Pete(played by comedian Rob Lathan), pick out something more suitable for a big interview. You have to check this out, lol.
The Van Heusen Web site and Facebook page have been transformed into an extended football metaphor. Fashion spreads featuring the players are called “playbooks” and feature gridiron lingo: one featuring fitted shirts is called “First and Fitted”; another with colorful shirts is called “Friday Night Brights.”
The ideal consumer is “a 26-year-old fan who is influenced by professional sports, and who is finding his way after leaving college.” Such fans, he added, are “getting their fashion cues from what they see athletes wearing postgame — on the sports runways, if you will.”
–New York Times on Van Heusen Institute Of Style