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VIDEO: John Wall’s ‘The Process’ Foot Locker x Adidas Spot

Thinking ahead

Written by Lucas Vaz in Athletes Fashion,NBA Style,News on Nov 13th 2014


 
John Wall is thinking ahead.

In his new ad for Foot Locker and Adidas, Wall sees his career come full circle. In the spot, which is called the “The Process”, the Washington Wizards star sits down at a table with buddies, and is quickly envisioning his life before his eyes: The signature shoe, the championship, the girl, the mansion, and all of the glory he could ever imagine.

…Until it all comes crashing down. After opening his own wing spot after retiring from basketball, we see Wall’s accountant with a drink in hand on a beach far away after swindling his client’s money, and Wall is broke and forced into doing used-car dealership ads.

Although this is not a story uncommon among other former professional athletes (read: Antoine Walker), Wall tells his buddy, “That is not happening.”

Wall’s response when told he could drop his own Retro model at Foot Locker at the end of the story?

“OK, maybe that is happening.”
 

The spot was created to promote the new John Wall 1 signature shoe.
 
j-wall-1-shoe
 

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