Old Spice, the manliest men’s grooming brand on the planet, latest campaign is innovative and hilarious.
It features a half-man/half-robot character, who’s a loyal Old Spice user who smells so fresh and clean after using the combination of Old Spice anti-perspirant and deodorant, body wash + 2-in-1 shampoo and conditioner together. In essence, it’s to show guys how to use Old Spice products on every part of their body.
The latest installment to the campaign features NFL stars Jamaal Charles(RB, Kansas City Chiefs), AJ Green(WR, Cincinnati Bengals), and Earl Thomas(Safety, Seattle Seahawks) for their ‘4th and Touchdown’ series. The Old Spice robot interviews each athlete one-on-one, asking them some pretty bold questions.
Check out the interviews for yourselves below.