Canadian active wear brand Reigning Champ launched its “One for One” program. The initiative encourages youth to live a more active and healthy lifestyle.
With the help of legendary sporting goods company Spalding, the dynamic duo designed a black, limited edition basketball for the cause. The design includes “One for One – Reigning Champ” lettering and comes with a custom Reigning Champ logo mesh bag. Most importantly, both companies will donate one basketball to a community sports program in North America for each purchase.
The limited edition basketball is ready for purchase ($35 CAD) at Reigning Champ Vancouver or shop.reigningchamp.com. What a clever way to give back to America’s youth and earn profit for a worthy cause.