OKC’s Russell Westbrook,26, is so confident in his sartorial prowess, that almost every fashion photo he uploads to his social media platforms is succeeded with the hashtag, ‘fashion king.’ It’s that same bravado that’s helping him expand his fashion empire at a record rate.
In last week of June, while in Au Paris for Fashion week, Westbrook debut the exclusive collaboration between his brand, Westbrook Frames and fashion elite brand, Colette. The name of the limited edition collection is “The Paris”. It features a 60 mm, gold lenses and an “Oklahoma City blue” on its body.
Another exciting venture is the Jordan Westbrook 0 signature sneakers, which is launching worldwide July 11.
Time out, hold up . Do you smell that? That’s the smell of success and Westbrook’s new fragrance, Byredo Westbrook Eau de Parfum– available at Barney worldwide.
Another proud moment for OKC’s point guard is him making the list of GQ’s 20 Best-Dressed Men for its July issue.
With all his collaborations and honorable mentions by fashion connoisseurs, Westbrook is teaching us a very important lesson: your last name doesn’t have to be Olsen or Kardashian to be build a massive empire. You just have to be yourself with no with apologies and seize the opportunities that make sense for your brand.
via Vanity Fair