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American Express And The NBA Launch “Off The Court” Destination

Written by Jrich in Athletes Fashion,NBA Style on Nov 7th 2013

American Express has expanded their relationship with the NBA to develop a new digital destination entitled “Off The Court” . The name speaks for itself, the two juggernauts plan on promoting NBA players lifestyles and interests, giving  fans a more personal relationship with these renowned athletes. The platform consist of six segments (style, sports, food, music, gaming, traveling) and officially launched today.

“We saw an opportunity to create a new destination where fans can go to see the person behind the player, and connect with the game in a completely new and intimate way. With our NBA partnership, we want to redefine the way that fans experience the game by giving basketball fans a chance to celebrate and explore shared passions with NBA players they love.” –  Deborah Curtis, vice president, Sports & Entertainment Marketing, American Express.

For the first installment of American Express “Off The Court” they caught up with star guard Rajon Rondo during his leisure in NYC. The four-time all star discussed his passion for fashion, style evolution, recent internship with GQ, and more.

“”My look is Collegiate Fresh” -Rajon Rondo

Rajon-Rondo-nba-off-the-court-1

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