American Express has expanded their relationship with the NBA to develop a new digital destination entitled “Off The Court” . The name speaks for itself, the two juggernauts plan on promoting NBA players lifestyles and interests, giving fans a more personal relationship with these renowned athletes. The platform consist of six segments (style, sports, food, music, gaming, traveling) and officially launched today.
“We saw an opportunity to create a new destination where fans can go to see the person behind the player, and connect with the game in a completely new and intimate way. With our NBA partnership, we want to redefine the way that fans experience the game by giving basketball fans a chance to celebrate and explore shared passions with NBA players they love.” – Deborah Curtis, vice president, Sports & Entertainment Marketing, American Express.
For the first installment of American Express “Off The Court” they caught up with star guard Rajon Rondo during his leisure in NYC. The four-time all star discussed his passion for fashion, style evolution, recent internship with GQ, and more.
“”My look is Collegiate Fresh” -Rajon Rondo