Beats by Dre is the number one headphone brand that was founded by Interscope partners Dr. Dre and Jimmy Iovine 10 years ago with innovation in mind. The brand has always aimed to mix culture with the science of audio, with promotion campaigns that have always featured the brightest stars, artists, and athletes. The NBA, being one of the most well-known brands in sports has decided to collaborate with Beats, making them the official headphone, wireless speaker and audio partner of their main league and affiliate WNBA, G League, and USA Basketball brands.
The president of Beats, Luke Wood, went on record saying, “The NBA and its players have long been significant drivers of global culture. Basketball, music, and style speak as one voice: Julius Erving became a style icon, Allen Iverson cemented hip hop’s place on and off the court and LeBron James is breaking new music every day… the list goes on and on”. The NBA has always been one of the best places to find an eclectic mix between function and style making this partnership an ideal situation for all parties involved. Whether it’s Russel Westbrook wearing clothes straight off of the runway before a stellar triple-double performance or MVP James Harden getting lit on stage with Houston native Travis Scott, these players surely have a way of being on the cusp of pop culture.
Watch out for developments of the partnership and expect to see your favorite players getting in game mode with America’s favorite headphones. You also may get to rep your team in style as separate deals are in the works to make fan memorabilia, including NBA team-branded headphones.
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