Fashion retailer Banana Republic is collaborating with professional athletes to create their “Men’s Style Council.”
The brand recently announced their partnership with pro football quarterback and 2016 NFL MVP Matt Ryan, pro baseball shortstop Didi Gregorius and pro basketball guard and 2015-16 NBA Most Improved Player C.J. McCollum. The three athletes join NBA star Kevin Love (who’s already a Banana Republic ambassador) to form the brand’s first-ever Men’s Style Council – a specially-selected group of male athletes who will showcase the brand’s versatile, quality and performance-driven menswear collections through a series of campaigns and engaging programs, including personal appearances.
“The Men’s Style Council showcases some of the most dynamic and stylish athletes in sports today who exemplify the spirit of the men’s collections we are designing at Banana Republic,” says Lexi Tawes, Banana Republic SVP of Global Merchandising & Digital. “Our customers admire the individual style of each accomplished player on and off the field and court. We are honored to work with these celebrated athletes and extend their personal style through our men’s collections as they make each look their own.”
To get the Men’s Style Council campaign started, Love, Ryan, Gregorius, and McCollum will launch the Banana Republic Rapid Movement Chino – the newest innovation in men’s pants, engineered with proprietary performance technology.
Constructed for continuous all-day comfort, Banana Republic Rapid Movement Chinos feature awesome fabric which offers unprecedented movement and recovery for optimal comfort and fit retention during wear. Each pair is crafted from soft cotton fabrics, combining tailoring + performance, fit and polish.
Banana Republic’s Rapid Movement Chinos retail for $98. The collection will be available in Banana Republic stores globally and online in late July 2017.