NBA superstar Dwyane Wade and underwear and lifestyle brand Naked collaborate on their latest marketing and advertising campaign dubbed “The Naked Truth.” The campaign expresses the core philosophy of Naked, “the freedom of you” by celebrating the character, experiences and life philosophy of accomplished individuals like D-Wade.
“As an athlete, father and champion, Dwyane Wade embodies all of the characteristics of an inspirational truth teller that we want to highlight with The Naked Truth campaign.” – Carole Hochman, Chief Executive Officer andChief Creative Officer of Naked
The campaign, set to debut Nov 23rd will feature image and video driven content which will be hosted on the brand’s The Naked Truth™ microsite www.wearnaked.com/thenakedtruth as well shared broadly through digital, social and other media platforms.
Consumers will be given the opportunity to share their ” Naked Truth” through the website to receive exclusive promotions and discounts on products. How cool is that?
“Freedom, authentic personal achievement, success on your own terms, these are the ideals Naked is celebrating with the Naked Truth campaign. These are big, important ideas that really mean something to me and I hope to inspire people to stay true to themselves and live a life they’ll be proud of.” -Dwyane Wade