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I Attended The Final Four & 50th Naismith Awards Brunch


Written by Jrich in Athletes Fashion on Apr 6th 2018

What an unforgettable experience!

This past weekend I headed west to San Antonio, Texas to attend my first NCAA Basketball Final Four courtesy of our friends over at Citizen Watch Company.

Couldn’t attend the Final Four without a statement accessory. Gifted to me prior to my trip was Citizen’s Naismith Commemorative Edition timepiece.

The sleek wristwear celebrates the 50th anniversary of the Naismith Trophy, which honors the most outstanding college player of the year. Citizen’s Naismith watch features a special-edition caseback, and is available in two colorways, charcoal grey (men) and white with rose gold accents (women.) No need to worry about batteries, Citizen watches are powered by light, any light. What I like most about my new Citizen wristwatch is its versatility. The polyurethane strap gives the timepiece a sporty appeal, and its sophisticated dial makes it an easy pairing with formal threads.


Attending the Final Four was nothing short of amazing, especially when you sit in great seats (thanks to Citizen.) The event took place at the Alamodome, a 64,000-seat multipurpose facility Downtown San Antonio. The atmosphere was astounding. Every game at the Alamodome was packed, I couldn’t spot an empty seat. At halftime, it took literally 10-15 mins to get to certain areas of the dome, and for food, forget about it, you’d be standing online for close to half an hour.


College basketball Fans from all over the world, current students, and Alumni flocked to San Antonio for the Final Four fiesta. From the four schools who competed at the Alamodome ( Michigan, Villanova, Loyola-Chicago, and Kansas) Michigan fans came the strongest. Everywhere I went I spied a bevy of yellow and blue Michigan gear and heard random “Go Blue” chants in the streets, and at restaurants. As a Michigan Basketball fan, I was very pleased to see all love the Michigan Wolverines received.

Easter Sunday, following the Final Four semi-finals (where Michigan aka my Wolverines and Villanova advanced to the National Championship Game,) I attended The 50th Annual Naismith Awards Brunch, a celebration of college basketball elite.

Brunch took place at Pearl Stable, an elegant venue Downtown San Antonio. Among attendees were basketball legends, prominent coaches, and star college hoopers. We ended up sharing a table with Arizona Wildcats star Deandre Ayton and his family. Deandre, who donned a polished two-button suit, is expected to be a top 3 pick in the upcoming 2018 NBA Draft.

To tipoff Brunch, Villanova’s Jalen Brunson was named the 2018 Citizen Watch Naismith Trophy Award winner, followed by West Virginia’s Jevon Carter, announced as the first-ever Naismith Defensive Player of the year, and Virginia’s Tony Bennett received Coach of the Year.

Citizen Naismith Player Of The Year Trophy.


Naismith Coach Of The Year Trophy



Me and Jevon Carter, first-ever Naismith Defensive Player Of The Year.


My final day in San Antonio concluded at the National Championship Game, where Michigan took on Villanova for all the marbles. Unfortunately, my Wolverines fell short, but I have to congratulate the Villanova Wildcats, and their star of the night Donte DiVincenzo, who scored a game-high 31 points, one of the very few college players to score 30+ points in a National Championship Game. Glad I had the opportunity to witness such a stellar performance.

Thank you, Citizen.




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