Nyden has teamed up with Bayern Munich and Germany National Team member, Jérôme Boateng, to design a contemporary menswear collection that will bring Boateng’s aesthetic to the masses. With this co-creation, Boateng is aiming to show his diversity as a creator and designer. The nontraditional platform of /Nyden is a perfect match for the German defender. Together they will create sophisticated pieces that are striking, yet understated, and will be suitable for any situation. From the plane or bus to a daytime or nighttime rendez-vous, this collaboration with help people “express themselves without being too loud”, describes Boateng.
“[Jérôme] knows it isn’t just the clothes that make the man – it’s how he wears them”, said Stina Force, Creative Director of /Nyden. “This makes him the perfect tribe leader to act as an ambassador for our brand” concluded Force. Together they will aspire to infuse Jerome’s style and confidence into people from all backgrounds.
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