Other than the flashy moves and high-flying dunks you’re normally used to seeing at NBA All-Star Weekend, It’s always cool to be a part of what the league’s sponsors/ partners/affliates are doing off-the-court during the star-studded weekend to engage with hoop fans.
We were on the scene in the “Queen City” all weekend attending various activations from some of your favorite brands. Check out our experience below.
Express Men took over a spot dubbed “Vida Cantina” at the EpicCenter with its Dress Like A Pro Shop. There, fans were able to customize Express pieces, get free screen-printed shirts, and purchase Express’ newest NBA Licensed collection.
Nike & Jordan Brand invaded the Mint Museum with their “Own Your Game” HQ experience. At this activation, there were things going on all weekend. Fans could pick-up sought-after Jordan & Nike releases at
SNKRS* pop-up shop, create their own Snapchat filters, test out the Nike Adapt BB sneaker, Attend speaker sessions and workshops centered around creativity and entrepreneurship, and Personalize the 2019 Jordan Brand NBA All-Star Edition Uniforms, and t-shirts.
Foot Locker assembled a House Of Hoops courtside space. We had the opportunity to preview the space prior to its opening to the public. HOH’s “Courtside Studio” offered sneaker customization on-site, exclusive footwear launches, panel discussions with NBA athletes, and influencers workshops. Most importantly the store was open late hours. Fans were able to stop by after a game or prior to experience.
eBay & Highsnobiety presented “The Vault.” A curated collection of rare sneakers fans could purchase, 23 limited-time drops to be specific. Fans were able to shop via Ebay.com/allstardrop and get exclusive access to the most popular sneaker releases and rare and game-worn grails, alongside the most sought-after streetwear and basketball memorabilia. For the weekend, eBay tapped key collectors in the sneaker community and influential tastemakers to sell the most sought-after styles. NBA player P.J. Tucker, sneakerhead Jacques Slade, artist Kickstradomis and stylist Aleali May, who were selling special pieces from their personal collections for charity. A portion of the proceeds benefited Project Fit, an organization that creates new opportunities for kids to be active, fit and live a healthy lifestyle.
Jack Daniel’s invited us to “Jack’s House No.7,” an event for media, influencers, and VIP guests – which featured a performance by Hip-Hop artist Big Boi, whiskey tasting stations, fun-filled guest rooms, and props to take photos with for social media, a New Era station which customized NBA All-Star 2019 edition hats. and a Jack Daniel’s basketball court where a mini dunk contest was held.
J.D. also teamed up with AB+L, a national traveling exhibition fusing urban visual art, technology, and hip-hop to create a one-of-a-kind curated experience for art aficionados, hip-hop lovers and culture enthusiasts. The event also featured a performance by
Stephen, Ayesha, and the entire Curry Family teamed with Under Armour, Eastbay & Champs Sports to raise the curtain on a large-scale renovation of the Carole Hoefener Center to serve the community of Charlotte.
The event included a Shooting Star 3 point competition featuring Stephen, Seth, and Dell Curry, as well as a Dunk Contest. Participants sported the Under Armour Curry 6 “Coy Fish.” sneaker, which Steph debuted at the All-Star Game.