On the evening before the 2018 NBA Draft, JBL Audio, the official audio partner of the NBA, hosted a party to showcase their newest Endurance Line ambassador, Marvin Bagley III. Together, they transformed the penthouse of the Hotel on Rivington in NYC into the ultimate JBL X NBA experience.
This illustrious event featured high profile guests such as Radio Personality Laura Stylez of Hot 97 and Rapper A$AP Twelvyy, among other invitees. JBL Audio celebrated their newest team member, Marvin, by gifting him a custom pair of their premier Everest 700 Bluetooth headphones. The headphones feature personalized embellishments like his motto J.R.E.A.M. (Jesus Rules Everything Around Me) and “Team Bagley”, that showcases his love of family. Appropriately enough, JBL also hooked up his two younger brothers with these customized headphones.
The energy around the NBA draft sets the tone for the coming season, and we’re excited to be welcoming a new class of draft picks. An amazing athlete, who is as passionate about music as he is about basketball, Marvin Bagley III, is a perfect fit for the JBL roster.”, stated HARMAN CMO, Ralph Santana.
On Draft day, JBL also launched its latest feature, Draft was, which is a 60-second audio series that will “air” on Instagram. JBL’s one-of-a-kind Draftwav will broadcast the draft through the lens of future NBA stars like Marvin, Mo Bamba, and Michael Porter Jr., as well as NBA legend, Kenny Smith. This unique page makes history as the first Instagram handle to be turned into a podcast feed. With this new format, JBL is hoping to expedite the evolution of how we consume content on the social media platform.