Last week we were on-hand for a big announcement from the Lacoste brand at a morning press conference here in NYC.
The French brand known for its crocodile logo, iconic polo shirts and sport-inspired premium casual wear, has signed on as the official apparel provider of the PGA TOUR’s Presidents Cup tournament, starting with the 2017 event at Liberty National Golf Club in Jersey City, N.J. Lacoste will sponsor the tournament through 2025.
As part of this awesome new partnership, Lacoste will outfit the U.S. and International Teams and caddies as well as the PGA TOUR and Presidents Cup staff, VIP guests, the Presidents Committee, the Honorary Chairman, Match Committee, Organizing Committee, Am-Am participants and Honorary Observers.
And for the general public Lacoste is currently working on a co-branded Presidents Cup collection which will also be available for purchase on-site at the tournament, at LACOSTE boutiques in the United States and on LACOSTE.com. We can’t wait to see how the collection turns out!
photos via Mike Law