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STYLE: Lebron James Introduces His Nike Lebron 12 Sneakers

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Written by Lucas Vaz in Athletes Fashion,NBA Style,News on Sep 20th 2014

Nike and King James are back at it. This past week marked the introduction of the kings’ twelfth (has it been that long?) signature shoe, the Lebron XII.

James was in the news earlier this summer, sending Cleveland Cavaliers fans into a frenzy with only three words: “I’m coming home.”

After spending four years with the Miami Heat and winning two NBA titles, James joined his hometown team again. Accompanying him will be his brand new sneaker.

Lebron’s last signature shoe, the Lebron 12, was clouded with controversy as soon as it released in 2013, for one simple reason: the King couldn’t wear it. He felt the shoe was heavy and somewhat uncomfortable.

“I want my shoe not to be a burden on me,” said James at the release event held by Nike. “I want it to be light.”

The previous shoe made headlines in last season’s playoffs, and it was noted that James would often change out of them at halftime. The new shoe still uses Nike’s storied Zoom Air technology, but with some new innovations. On the outsole of the shoe, there are Zoom “air bags” and flex zones, which compared to one “single bag” layout offer more support where it is most needed.

The LeBron XII appears similar to the previous Lebron XI signature shoe, biggest difference is the placement of the Nike Swoosh. As well as its cleaner aesthetic, more streamlined than the previous model, and chic at the same time.
“Is it incredible or does it make me feel old?” James wondered aloud to himself on stage at the release event, where he appeared to be wearing a cool Nike Sportswear version of the Lebron XII, which is meant for lifestyle and off-court wear.
Seven colorways were introduced, with many more sure to come. Nike released over 30 colorways of James’ previous signature shoe.
LeBron’s signature line is the most celebrated and well known collection of basketball sneakers Nike has to offer, apart from Jordan, which eventually morphed into its own billion dollar brand.
Going forward, the release of another shoe further strengthens Lebron’s image as one of, if not the most influential players in league history.

Nike Brand President Trevor Edwards was on hand to help introduce the shoe, explaining, “Nike and LeBron go way back. He is the face of basketball.”

James is known as one of the most savvy and aware athletes of his time, a reputation he further cemented while celebrating his latest release, by acknowledging, “My impact is greater than the game of basketball.”

Photos via @solecollector/@kingjames

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