The new program called “Exist to Assist” aims to demonstrate the power of a good neighbor, and to inspire others to do good in their communities by getting hands on with custom-built service projects for each community it engages.
The program got started with its first assist this past Monday with Brotherhood Crusade, a Los Angeles-based community center that raises funds and resources for a group of charitable initiatives—including job training, teen counseling, after-school and sports activities, need-based scholarships, and more.
“It’s so important to have these resources and spaces for the community. That’s why we’re working with State Farm and WINGS to find opportunities to make a real difference through the Exist to Assist program” -Chris Paul
Throughout the next year, “Exist To Assist” will make its rounds to a number of U.S. cities. The Chris Paul Foundation and State Farm will identify those in need of a specific assist–whether that means renovating schools, constructing new ball courts, or donating to youth programs. Chris’ endorser Jordan Brand will also be involved, producing and designing custom-made, limited edition merchandise to support the cause.
The next “Exist to Assist” project will be announced later this year. In early 2016, fans will get an opportunity to nominate their own communities for the chance to win an assist from State Farm, Chris Paul Family Foundation and Jordan Brand WINGS.