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NBA Kevin Love Teams Up With Saxx Underwear Co.

Love 4 Saxx

Written by Darren B in Athletes Fashion on Oct 15th 2015

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Move over Rafael Nadal. There is a new underwear model in town and he is bringing us up to speed on what SAXX Underwear is all about.

Cleveland Cavalier star Kevin Love has recently partnered up with the athletic underwear brand in hopes of helping SAXX become the go to brand for men who are constantly on the move.

“I’m happy to be with a brand that is made for guys that lead casual, active lives, and I am looking forward to growing the relationship,” said Love.

Love also said that SAXX is the most comfortable underwear he has ever worn. The 6’10 power forward is the ideal candidate to represent the SAXX brand and all that it believes in. As an extraordinary athlete and gold medalist, Love knows what it means to be active and understands the need to be relaxed while doing so.

“He [Kevin Love] is also passionate about living the active lifestyle that SAXX embodies,” adds CEO of SAXX Tim Bartels.

Love will be co-designing and will be featured in SAXX Underwear’s 2016 campaign as they plan to expand outside of North America.
 
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