When Lakers’ Point Guard Nick Young, also known by his vibrant alter ego “Swaggy P,” stepped on court for this season’s first game against the Houston Rockets wearing Yeezy Boost 750s, the cult sneakers created by Adidas in collaboration with Kanye West, the sneaker-head world went crazy.
Yeezy is just one of several brands in Nick Young’s wardrobe arsenal. His other go-to designers include Hedi Slimane for Saint Laurent and most recently for John Elliott, a Los Angeles-based newcomer who is quickly being regarded as a go-to for fashion forward athletes.
In the two years since Elliott’s first runway show (Kanye attended and sat in the second row), he’s proved adept at transforming the staples of the casual male wardrobe into sleek, modern works of art. He was the breakout star at New York Fashion Week: Men’s last July. NBA stars, including Dwyane Wade and Nick Young, towered over the usual cast of fashion editors and buyers in the front row. “John’s show looked like the All-Star game in terms of players,” says Young.
Clearly Elliott’s friend and model, for the offering from John Elliott’s newest label, is a big fan. “Mr Elliott is the perfect bridge between athletes and fashion” Young muses as his poses for the collection art.
Elliott’s current collection was inspired by a trip he made to Vietnam. Jogging around Ho Chi Minh City, “I was intrigued by the idea that you could paint a building there, and because of pollution it would be washed down in a matter of months,” he says. His product offering reflects this pale, neutral palette and is meant to echo the patina on the buildings he saw there. Click to read full feature.