Nike’s latest BHM (Black History Month) collection, features the Nike Air Force 1, Nike Air Max 95, Converse Chuck 70 and Converse Pro Leather representing the diversity of the African diaspora.
This year’s BHM collection reflects our continued commitment to celebrating black history and the African diaspora with a rich tapestry of color and symbolic inspiration – told through the lens of sport and culture, and united by the shared pursuit of a future with opportunity for everyone. – NIKE
Color-blocked paneling shows the importance of celebrating heritage, a nod to early 90s street style and the African textiles that inspired it.
Deconstructed and handmade finishes highlight the power of self-determination and self-expression.
A set of threads hang from the AF1, celebrating the common connections shared through sport while offering the opportunity to personalize each pair and create an ongoing dialogue. There’s also a mirrored panel on the toe box, for a shoe made in the wearer’s image.
The AM95 makes a clear statement with a customizable textile patch held in place by the laces. Each layer of the iconic silhouette comes together for a bold color story, with raw detailing peeled away around the toe box to remind us that there is always more within.
The Converse Chuck 70 and the Converse Pro Leather are crafted with a natural, Earth-tone color palette and material blocking that leverages woven, canvas, and suede to iterate on the idea of a contemporary collage. The material choices nod to Converse’s heritage in sport – including basketball and skate. Each material is intentionally left undone to provide a raw and authentic feel to the upper execution. Adorned with mirrored accents – that create reflective elements for the wearer – which is complemented by black foxing tape and white stitching on the Chuck and tonal stitching on the Pro Leather.
Nike Inc. continues to support numerous national and local organizations that provide services to underrepresented youth, including African American youth, through mentorship, leadership development, coaching, city league sport programs and other community initiatives.
Partners include MENTOR, PeacePlayers International and long-time partners like the Jackie Robinson Foundation and other local community organizations as well as support for institutions like the United Negro College Fund.
The Nike Foundation was also a founding donor to the Smithsonian National Museum of African American History and Culture in Washington, D.C., and made a $5 million contribution to the Obama Foundation to help build an athletic facility at the Obama Presidential Center in Chicago.
photos via NIke