Tennis star Novak Djokovic is LACOSTE’s new crocodile and brand ambassador.
The new partnership includes a Novak Djokovic-branded collection, which will be available at LACOSTE boutiques and on LACOSTE.com.
Djokovic will make his debut as LACOSTE’s new ambassador at The French Open. Additionally, LACOSTE is launching a fresh new advertising campaign inspired by a changeover between the two champions, René Lacoste and Novak Djokovic.
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