Russell Westbrook is working super hard on his brand this off season.
The NBA star/ fashion enthusiast is currently promoting his new unisex fragrance, Byredo Westbrook Eau de Parfum. W Magazine recently caught up with Westbrook to talk more about his inspiration behind the fragrance, the collaboration process and much more.
Check out a excerpt from Russell’s W Magazine feature below. Click to read full interview.
“Byredo’s Westbrook Eau De Parfum celebrates the personality of NBA star player Russell Westbrook with a fresh yet warm fragrance. Ben Gorham, the creative director and founder of Byredo, explains that “on the court, Russell is one of the greatest competitors I have seen. Off the court, I find him to be humble and down-to-earth. It was this contrasting energy that I tried to capture in the fragrance.”
What was the inspiration behind the collaboration?
Cologne is something I’m interested in and I thought Ben [Goreham] was the perfect guy. We have a lot of similarities, he used to play basketball and I play basketball, he’s laid-back like myself, so that made it easy. I got introduced to Ben in Paris, and after my collaboration with Barneys I wanted to be able to expand and do different things, whether it was cologne, underwear or whatever.
What was the collaboration process like?
We were going back and forth while I was playing basketball. It was fun looking at the different scents, deciding what I liked. It’s interesting that one little ingredient can change the whole scent.