Check out the final sketches of the suit, which will be completed before tipoff of the 2017/2018 season.
The suit includes several unique style elements that pay tribute to his historic campaign, including:
Don’t Do They: Russ’ iconic rallying cry from his ASW commercial is featured on the underside of the jacket collar as a bold “THEY” crossed out in red
42: Russ’ season-defining triple
Shot clock with 1 second left: Russ was a king in the clutch; to highlight this, :01 is shown on the inside breast pocket
Camo Pattern: DEW has a history with camo as does McNairy which made camo an obvious color choice.
Along with the triple-double breasted suit, Dew will also release commemorative 12oz. cans made to honor Russell’s MVP win, which will be available exclusively in the OKC market.