There’s nothing like getting a fresh pair of Ups (Air Force Ones) or Air Jordans and putting them on your feet for the first time. For sneakerheads that new sneakers smell is comparable to a new car smell. It just makes you feel good. A basic rule of the thumb is to always pair your new kicks with a crisp, new pair of socks.
For professional basketball players that exhilarating, straight out the sneakers box experience will now be with Stance socks, the new official sock of the NBA.
Clarke Miyasaki, EVP of Business Development at Stance stated:
“It’s a unbelievable honor for Stance to become the league’s official on-court sock, and we look forward to unveiling the entire lineup to NBA fans.”
Stance has chosen brand ambassadors to help showcase their new designed socks. Amongst them are Miami Heat ‘s star Dwyane Wade and Dallas Mavericks Chandler Parsons.
Will you be rocking stance socks like your favorite basketball player?