49ers tight end Vernon Davis shouldn’t have a problem purchasing jeans anytime soon.
The NFL baller was recently announced as an ambassador for the Levi’s Brand. Vernon will be the brands motor for targeting athletes and sports fans, providing creative input on Levi’s products and share with Levi’s his unique insight into style and fit preferences of athletes and sports fans alike.
Levi’s On Vernon Davis:
“As an artist, athlete and philanthropist widely known for the passion he brings to his personal and professional pursuits, Davis is a fitting partner for a brand whose pioneering spirit and obsessive dedication to craftsmanship has made it the most recognizable denim brand in the world.”
Vernon’s first task as an Levi’s ambassador is to assist the brand in promoting their 541 ‘Athletic Fit’, a jean inspired by athletically built guys like Davis that provides a solution to a problem often encountered by more muscular men who find small waist jeans are too tight in the thigh.
Levi’s 541 ‘Athletic Fit’ puts emphasis on seat and thighs of the denim, providing a comfortable fit without giving up the trendy look of a modern, slimmer silhouette.
Vernon Davis on his collaboration with Levi’s:
“My personal style has always been something that I take pride in, and my collaboration with the Levi’s® brand is no exception,” said Davis. “The Levi’s® brand and I share a commitment to excellence through hard work, integrity and humility. We’re going to do great work together.”
Levi’s partnership with Vernon will be pushed through in-store displays at Levi’s retail locations, fan engagements online and offline, and a national media campaign with ESPN. Levi’s will also partner with Vernon on initiatives benefiting the Vernon Davis Foundation for the Arts, which seeks to provide scholarships to dedicated art students and grants to deserving nonprofit programs.