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STYLE: Starter Pop-Up Shop In Times Square

Written by Jrich in Athletes Fashion on Feb 4th 2014

Guess what backpackers, Starter is making a huge comeback! Yes, it will be easier to get your hands on one of those famous satin Starter jackets. The iconic brand is looking to take over the streetwear game once again, like they did in the late 80’s and 90’s. With the assistance of former NY Giants LB Carl Banks, Starter has revamped themselves with all-new hip modern pieces.

Starter currently has a pop-up shop at the Paramount Hotel(235 West 46th Street) located in the heart of Times Square. The Starter Clubhouse launched last month, and will remain open until February 9th. The store carries licensed goods from NFL, NBA, and MLB teams, along with the premium Starter Black Label collection. Positioning themselves to have a retail space during all the Superbowl XLVIII festivities here in NYC last week was a great move. I will definitely be checking their shop out soon.




 Photos via Freshnessmag

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