The highlight of our evening last night: multicolored, fun-looking watches and beautiful models.
We were on-hand for Swiss-label Swatch’s Times Square flagship unveiling. The amazing new space is in the heart of Times Square and intended to provide shoppers with the ultimate interactive experience.
We got a good feel for the “Store experience” at the launch party as staff engaged with us throughout the evening, allowing us to try out watches from the brand’s latest collection: POP, a range of interchangeable watches with bold striking colors.
Photos by Mike Law
