A sweet mix of art, football, and style.
In celebration of the FIFA World Cup 2014 tournament, food and beverage juggernaut Pepsi recently launched its first-ever global fashion project dubbed “Live For Now” capsule collection, a diverse set of artistic gear you can rock no matter what team you represent.
The collection features a vibrant range of collaborative pieces from street wear, accessories and electronic brands such as Bang & Olufsen, Original Penguin by Munsingwear, Shut, Gents, Goodlife, and Del Toro.
All pieces were inspired by six renowned artist–Nicolas Romero, Hattie Stewart, Franco Fasoli, Merijn Hos, Ricardo AKN, Zosen Bandido. The “Live For Now” capsule collection is currently available at Bloomingdales in the U.S. Liberty in London and Colette in London.
Check out a preview of the amazing selection below. Click to view full.