NFL superstar QB Tom Brady is officially a Tag Heuer ambassador.
The luxury timepiece maker and Tom broke the news about their new partnership at a press event in New York City, which included the unveiling of the Carrera Heuer 01 timepiece.
CEO of Tag Heuer, Jean-Claude Biver on the collaboration with Tom Brady:
“We are presenting you the future, the future of the watch that will give birth to the connected watch we are representing in November, and the future ambassador [Tom Brady] of our ‘Don’t Crack Under Pressure’ campaign. And so we are connecting you today with the future, and each time you connect something to the future, you must recall the past, because you only have a future if you have a past and the past of TAG Heuer is enormous.”
photos via Forbes