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VIDEO: NBA Derrick Rose & Damian Lillard Introduce Adidas ‘Boost’ Technology

Adidas has some heat on the market

Written by Jrich in Athletes Fashion,NBA Style on Jul 28th 2014


Adidas has some heat on the market.

Yesterday the brand unveiled two new basketball shoes– the Crazylight Boost and D Rose 5 Boost. The coolest feature of these sneakers is its new boost technology which increases your performance on the basketball court, giving you bounce when you need it most.

In the new spot NBA star Derrick Rose and Damian Lillard demonstrate the latest Adidas ‘Boost’ innovation.

Photo via @Adidashoops

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